Magazines will no longer be able to count the sales of promotional issues priced at one penny and distributed alongside national newspapers in their next official circulation figure following changes to the magazine circulation rules. The rule change will affect the circulation of OK!, which had produced special one penny issues distributed alongside copies of the Sunday Express, as well as Hello, which had a similar deal with the Mail on Sunday. A statement from the Audit Bureau of Circulations Council, which introduced the ruling, reads: "In recent weeks it became apparent that the cash price paid for a publication without the redemption of a voucher needed to be of a sufficient level to provide a realistic incentive for retailers and wholesalers to return unsold copies." The new rules state that where the purchaser pays for the publication in cash, the price paid for the publication must be at least 20% of the basic cover price. Martyn Gates, ABC director of consumer press, said: "We aim to provide transparent data for media buyers and sellers to base their trading activities upon." {{CTN }}