The Observer's new magazine, Observer Food Monthly, is to launch on April 22 with a major marketing campaign. The national advertising promotion began with a print campaign which has been rolled out since April 8 to be followed by TV and radio advertising from April 19. There will also be sampling at Tube and train stations through Observer Food Monthly "hot dog stands" and specially created plastic and paper bags distributed with purchases from food markets. The Observer has formed a partnership with wine merchant Oddbins, which will sample the magazine through its 229 UK outlets. Marc Sands, marketing director, GNL, said: "OFM will be one of GNL's major marketing initiatives for 2001 as we expect the magazine to draw significant numbers of new readers and advertisers into the paper. "There is really no limit to the audience of people who enjoy food and drink." OFM will be published free with The Observer on the second Sunday of each month. {{CTN }}