IPC brands Marie Claire and Now are being developed through the company's women's web site, BEME.com ­ which has been refocused with a new strategy, new look and new staff. The site is now specifically aimed at age 20-35 ABC1 women with high disposable income and includes channels such as entertainment, fashion and beauty, which mirror their lifestyles and interests. Commercial director Sarah Fitzgerald says: "Our focus on this key target audience includes the online development through BEME of two of our major brands, Marie Claire followed by Now." {{CTN }}