Exchange & Mart's second phase of heavyweight advertising runs during June. The campaign coincides with a half cover-price promotion (in which the price drops to 30p for the June issue) and the introduction of full colour to the magazine's motoring section. Eighteen regional radio stations will carry ads for Exchange & Mart, targeting men in the 18 to 44 age bracket, while ads will run all year on national radio stations Virgin and Talksport. Exchange & Mart's first phase of advertising in February resulted in a sales increase of 27%. {{CTN }}