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British American Tobacco has defended itself against claims it has downplayed the health risks associated with smoking in favour of the trappings of style, supermodels and staying slim for its latest cigarette launch, Vogue Perle.
For the first time in half a century, sales of real ale in the UK have increased at the expense of lager.
If you really want your product to make an entrance, experiential marketing is the way to get attention on the cheap. Samantha Lyster meets the star acts strutting their stuff. It's not the usual location for a fabulous London party, but this summer the rooftop of a Peckham multi-storey car ...
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