In the world of the small independent retailer, Darwin’s theory of the survival of the fittest has never been more apt.
As the multiples’ appetite for buying up the larger c-store chains increases, it leaves small independents facing their biggest threat ever. As they consolidate the marketplace, the multiples bring with them impressive expertise in advertising, category management and brand presence - not to mention huge financial muscle. If they are to survive then, smaller independents need to become more professional and play smarter to compete with the multiples and win their rightful share of customers.
Getting the right products at the right time becomes crucially important and a key area is the chilled cabinet which is a major footfall driver. At Kerry Foods Direct to Store, it’s something we know a lot about. As the UK’s number one, we deliver six days a week to 16,000 customers. The compelling fact is that 80% of our products are sold in ones, not full cases, and there is no need to pre-order. Flexibility is our watchword - if you ain’t got it, you can’t sell it. This business isn’t rocket science!