Ten-year-old malt whisky brand, The Glenrothes, is planning a £1m communication campaign.
The global campaign includes six consumer and two trade press ads to run across key markets in the UK, Spain, Germany, USA and Japan.
It will concentrate on the convivial nature of the brand and will convey the message that ‘Like-minded people share The Glenrothes’.
Luke Tegner, brand director, said: “The message reinforces the distinctiveness and quality of The Glenrothes.”