A range of luxury chilled desserts from Bonne Maman will start appearing in the trade from this week.

As The Grocer revealed last year, the launch is in line with the strategy of brand owner Andros to stretch Bonne Maman into new areas by building on its reputation for delivering quality French products.

Andros is supporting the launch of the chilled desserts with a press advertisement campaign, price promotions and PR activity.

The new products include crème caramel and four flavours of pot de crème, which is a traditional French dessert.

They come in glass pots, in packs of two, featuring the Bonne Maman red and white gingham livery.