Pride, with the help of seven members of staff, has managed the Kingsgate store for five years. He previously worked in a local music shop but jumped at the chance to take on the day-to-day running of the Kingsgate business. "The best thing about my job is the people," he says. "We have about 2,000 customers a week and there is always a nice mix of people to talk to. The store prides itself on its good old-fashioned politeness and this is something I try to bring to the store every day."