Marks & Spencer has re-launched its website to plug into mobile phone users.
The revamp positions M&S as the first major UK retailer with a mobile-compatible site, the high street icon claimed.
Customers on the move will be able to buy more than 24,000 products, including food hampers and flowers, clothing, furniture and gadgets.
“This is a major step forward in mobile retailing,” said Dave Hughes, director of M&S Direct.
“Mobile optimised shopping sites have been done before by specialist retailers, but M&S entering the market with 21 million customers, one of the UK’s most recognised brands and a well-known range of products, changes the mobile retail landscape.”
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