Product differentiation knows no bounds. Take this example: "The oval design is reminiscent of a champagne label and was the idea of managing director Valda Morris, who admits she has been influenced by a fondness for champagne." Aren't we all. And what is the product? Sausages. Yes, bangers. We are told that Kate Winslet served sausages at her wedding breakfast. Nice try, but it is unlikely that Mr Lazenby's made them. {{COUNTERPOINT }}