A campaign to remind consumers what Martini tastes like is taking place this summer. Bacardi-Martini is taking the vermouth to the streets in an effort to increase trial and consumption among its core drinkers ­ women over the age of 25. The initiative combines town centre activity with house to house sampling. The company said the brand has high awareness and this campaign is designed to re-educate consumers and remind them about the taste and the new ways to serve it. A special portable dome has been created as a sampling centre. Activity in the grocery multiples in July will feature a mixing guide on 250,000 bottles of the vermouth. {{DRINKS }}