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Masterfoods has signed up playboy Calum Best along with 11 celebrity lookalikes for a 2007 calendar backing rice and cooking sauce brand Uncle Ben's. All proceeds from the calendar, which will be available in the run-up to Christmas with a cover...
Masterfoods is ensuring that cats and dogs don’t get left out of the present stakes this Christmas with an improved festive range of snacks.Whiskas Tub, including Temptations, Crunch and Kitbits, joins the range for cats while Pedigree has...
Masterfoods is building on the strength of its key countlines this Christmas with a range of selection boxes.The company will launch Mars, Maltesers and Milky Way ‘ Friends’ boxes. Five boxes have been developed – three super sizes (rsp:...
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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