Household goods maker McBride has warned that UK sales were affected by heavy promoting on brands over the past three months.

The own-label specialist said revenues were up 2% in the period to 28 April, but warned that UK sales had been impacted by “strong branded promotional activity”.

The company cited strong performances from its personal care division and in Poland, adding that the restructuring of its Italian business, announced in February, was progressing “in line with plan”.

“The group has continued to focus strongly on customer service, product development and operational efficiencies and, accordingly, the operating margin in the period has been maintained at a similar level to the first half,” McBride said in a statement.

“Cash generation has continued to be strong, reflecting a tight management of working capital and capital expenditure.”

Earlier this month McBride announced the appointment of Unilever veteran Chris Bull as its new chief executive. He takes up the new role next month after 25 years with the Pot Noodle maker.

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