McBride, the private-label household and personal care supplier, has announced a 5.5% rise in group turnover for 2004 to £268m, up from £254m in 2003.

Pre-tax profit for the group was up by 6.1% to £17.5m, up from £16.5m in 2003.

Chief executive of the company, Mike Handley, said: “I am very pleased with another strong set of results in terms of sales, profits and underlying cash generation which have been achieved despite a background of challenging market conditions. The results reflect continuing growth of sales, particularly Continental Europe, improved asset utilisation and the management of the rise to date in raw material prices.”

In the UK market the company saw strong growth in the market of 5.7% in volume, outstripping the market growth of 1.1%.

In the 12 months to January 2005, Private Label’s volume share of the overall UK household products market grew from 32.7% to 33.2%.