McBride has reported solid sales growth over the past quarter, boosted by the spread of discounters in Central and Eastern Europe.

The UK maker of private label household and personal care products said sales were up 2% over the three months to 23 October.

“We have delivered a satisfactory start to the year, in which we have continued to benefit from growth in Central and Eastern Europe and in our core categories,” said McBride chief executive Chris Bull.

Analysts said the company was well placed in the current economic situation.

“We believe the current consumer environment should allow private label to gain market share and we see McBride as a beneficiary of this trend,” said Damian McNeela, research analyst at Panmure Gordon.

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