Marlow Foods is adding four new chilled lines to its leading meat-free brand Quorn in order to extend its appeal outside the vegetarian arena.
The new products, which are rolling out to the multiples now, are Mexican Quarter Pounders (rsp: £1.99 for a pack of two) and Spinach & Gruyere sausages (£1.79 for a pack of five), which will come under the Quorn Grill range and have been launched to tap into the BBQ season.
Farmhouse Style pâté (£1.39 for 115g) and Florentine Deli Slices (£1.79 for a 120g pack) under the Quorn Deli range complete the line-up.
The £84m brand has benefited from a £6m marketing spend in 2004 as part of Marlow Foods’ strategy to build the fungi-based offering into a mainstream, healthy-living brand and capitalise on the growing consumer demand for healthy meal options.
Marlow Foods produces over 50 Quorn products and half of the 3.8 million households which buy into the brand every year are non-vegetarian.
Marlow Foods’ marketing director, Guy Longworth, said the brand had become an important part of the family eating repertoire. “The new additions to the range illustrate our commitment to new product development and offer consumers innovative ways to enjoy a brand that they already know and trust.
“For retailers, they represent new ways to build on the constant demand for easy, healthy meal options to suit all occasions,” he added.