Inspiring the convenience community
Quality Meat Scotland is launching a £250,000 advertising and promotional campaign to raise consumer awareness of the "seasonal succulence" of Scotch lamb. The campaign coincides with Scottish Food Fortnight, which starts today, and...
Scotch Lamb will be marketed on television for the first time with an ad campaign to promote the new season meat. The ads, which go live throughout Scotland on STV on 31 August under the strapline 'It's hot this autumn', have been...
Kilted Scotch Beef icon 'Glen' is to appear on the side of 250 London cabs as part of a campaign to encourage meat eaters in London to trade up to premium Scotch beef this Easter. England is the single biggest market for Scotch Beef,...
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