Raquel Chavez, who runs a c-store in Mexico City, claimed that Coca-Cola ordered her to stop selling Big Cola, a cheap Peruvian soft drink, in her store. When she refused, she claimed that Coca-Cola stopped delivering to her.
In protest she contacted the Federal Competition Commission which has fined 15 local distributors $1m each for unfair practices. It has also fined 54 other distributors $1m each for bullying tactics in a separate case.
Coca-Cola Mexico denies the charges and is appealing against the fines.