Tuesday 29 September at 5pm
Brewers have revealed details of major summer advertising drives. Heineken is hitting TV screens with the second in its Use Your Continental Head campaign, while Anheuser-Busch is unveiling a print and outdoor campaign for its Michelob...
The low-carb category has a hit on its hands with Michelob Ultra beer from Anheuser-Busch A major success story in the low-carb market has been Michelob Ultra, which Anheuser-Busch launched in the UK in 2003 following huge success in...
>>How is one of last year’s top launches faring?Product: Michelob UltraCompany: Anheuser-BuschLaunch date: August 2003Anheuser-Busch’s journey back to the low calorie beer market with the launch of Michelob…
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