Mills Group has launched its third new concept store in a massive rebranding exercise to upgrade each of its 82 stores.
The retailer, which is currently 16th in The Grocer’s Top 50 list of independents, believes that the new Sunderland store will help drive its convenience format forward.
The revamped outlet offers improved ranges and a larger fresh produce offering, which includes a bake-off section and freshly made sandwiches.
Coloured “freshness zones” have been designed to guide customers to specific areas and
facilitate navigation. Dave Pickford, sales and marketing director, said: “This store can really help the company to go forward and make the Mills brand even more recognisable to shoppers around the UK.”