Like-for-like food sales were up 1% for the three months between March and May compared to 2009, according to new data.
According to the British Retail Consortium’s latest retail sales monitor, the chilly start to May drove sales of roasting joints, vegetables, comfort foods and sweet treats such as biscuits.
As the weather warmed in the second half of the month, demand turned to salads and fresh fruit, meat and fish, barbecue foods and ice cream.
“Food and drink sales grew in May, although at a slower rate than recently, with inflation about one third the level of 2009,” said IGD chief executive Joanne Denney-Finch.
“Shopper confidence seemed to falter just after the general election, although better weather at the end of the month boosted performance.”
According to the BRC director general Stephen Robertson, consumers were still uncertain about making major purchases, such as furniture. But the looming World Cup helped drive sales of televisions over the period.
The date is collected for the BRC by KPMG.
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