Organic chocolate brand Green & Black’s is launching its first national advertising campaign.
Featuring the strapline ‘Green & Black’s… it deserves a little respect’, the £1.2m push will include ads in food magazines and Sunday supplements and will be bolstered by commuter-targeted advertising in London and the south-east.
The advertising will also be backed by in-store tastings in key grocery accounts.
Marketing director Mark Palmer said: “This aims to further accelerate our progress by giving consumers a clear understanding of the Green & Black’s taste and how it fits into their lives.”