How do the Americans view genetic modification? European eco-warriors claim the previously tolerant North American shoppers are now turning against GM foods, threatening a similar backlash to that which the bio-scientists have experienced in Europe. We asked consumers in a busy shopping mall on the outskirts of St Louis about their attitudes to GM food Marvin Goldford, a retired food broker: "GM technology is tried and trusted here. I'm surprised that the Europeans, who have gone so far ahead of us where food packaging is concerned, are believing some of the scare tactics." Yvonne Clever, an office manager: "I don't go out of my way to buy GM food. But my biggest concern is about the amount of chemicals they put on to our crops." Debbie Jundt, a store manager: "I get little feedback from my customers on GM. I'm more concerned about the pesticides which go on to crops than I am about GM." High School football team cheerleaders Stacey Scherzer, 17, and Sarah Claussen, 16: "What's genetic modification? We've never been told about it at our school." Sid Brenner, a retired defence department official: "I'm not too familiar with genetic modification. Is it something to do with irradiation?" Wanda Bisig, a teacher of children with special needs: "I have not read much about GM foods, and as far as I know I haven't bought any. So it's not a big issue for me." {{COVER FEATURE }}