Moore joins Firefly Tonics from a three-year career at consultancy Dunnhumby where she advised a broad range of fmcg clients, ranging from international drinks brands to niche fair trade and luxury products.
She said: “I am looking forward to making a big impact at a small, fast-growing company. Firefly’s a brand I really believe in, and I know I am going to love it.”
Harry Briggs, co-founder of Firefly Tonics, added: “Kate’s a natural marketer who brings real cutting edge customer understanding to the team, and has the potential to develop as rapidly as the company.
“We are looking to significantly ramp up our marketing effort and Kate will play a major part in this.”