C-stores and newsagents who help out locals down on their luck could win a luxury hamper to pass on to a deserving cause.

The prize is available from the Federation of Wholesale Distributers, as part of its My Shop Is Your Shop Christmas campaign.

The 20 independent retailers with the best stories to tell about how they have lent a hand to old folk, the hard-up and the lonely will get a hamper stuffed full of goodies to give away to someone in need.

Retailers should get in touch with the MSYS team with their tales of good deeds, said campaign chairman Alan Toft. "It's part of our drive to encourage retailers to step up community involvement at Christmas."

The campaign has also produced a Christmas card, downloadable from myshopisyourshop.co.uk, which retailers can send to customers to emphasise the role they play in supporting the community.

The cards sport a Caring at Christmas logo, which is part of MSYS's festive drive.