Seven Seas' multivitamin Multibionta makes its television debut this week as part of a £3m advertising campaign. The four month old brand, which Seven Seas claims is the fastest growing in the multivitamin market, is designed to help combat the stresses of modern living. The campaign runs until February and shows people in a black and white world getting their colour back. Press ads and posters follow through the year. Category marketing manager Peter Andrews aims for Multibionta to overtake Sanatogen Gold and Centrum. The £347m UK vitamin and mineral supplement market is growing at 9.1%. The £79.1m multivitamin sector is showing 7.7% year on year growth [Information Resources]. Rsp is £4.49 for 30 tablets and £7.99 for 60 tablets. {{P&P }}