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United Biscuits is kickstarting 2010 with a massive £5.5m investment in marketing across its biscuits and snacking portfolio. The company is spending £2.5m on two TV campaigns for its McVitie's Digestives, Hobnobs and Rich Tea brands. A...
How did you get where you are today? I started out at United Biscuits in the sales and marketing arena, which gave me a real insight into how big companies build brands. I then moved to The Snack Factory and in 1999 I joined SHS Sales ...
Twinings has appointed Claire Hodge as UK marketing director.Hodge joins Twinings from Wilkinson Sword where she was interim marketing director.She was also marketing director of UK snacks for United Biscuits, responsible for a brand…
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Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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