Quality Meat Scotland has created two new Glen the Highlander posters to promote the joys of barbequeing.
The organisation has also created a leaflet which gives consumers tips and hints about cooking meat in the great outdoors.
June Lomax, from QMS, said: “We’re confident the new eye-catching promotional material, backed up with tips and advice on ways to enjoy barbequing more, will help Scottish butchers increase sales this summer.”
Meanwhile, Welsh butchers are also set to be given a helping hand to make the most of the barbeque season.
HCC Meat Promotion Wales has created a promotional kit to help boost sales of Welsh lamb and beef.
The kit includes posters, window banners and customer recipe leaflets with hints and tips on safe barbequing.