The chilled ready meals sector is getting a saucy addition with a new chilled range of steamed meals, pan-fried dishes and meal kits branded Naked.
Naked, which is a company set up by own label chilled meals supplier Pann Krisp, says it is targeting working professionals who want to eat healthy, delicious food but don’t have the time to cook from scratch.
There are 10 meal offerings all containing fresh raw ingredients plus a ‘hero’ ingredient, such as porcini mushrooms, to give the dishes an authentic flavour.
There are four Steamers in the range (rsp: £4) - Red Thai Chicken, Chicken Saag, Rocket Pesto Chicken and Salmon Linguine. Four Pan Fry dishes (rsp: £7) - Chicken Risotto, Chardonnay Chicken, Maple & Balsamic Chicken and Chilli Pork, plus two £10 meal kits - Ribeye Steak & Mushroom and Green Thai Chicken.
Naked will initially be available from next week in selected Co-op stores.