The Financial Times will give a further boost to its extensive marketing campaign over the next two months when it adds bus-back and internet advertising to its programme of promotional activity. The backs of 16 double decker buses will be used to advertise Weekend FT in London, Birmingham, Manchester, Leeds, Bristol and Edinburgh. The £50,000 internet promotion will see the FT place interactive advertising on two major portals. It is the first time the newspaper has tried online promotion, and may lead to more widespread use of the internet if it is successful. The bus and internet campaigns coincide with more press advertising for the FT in a dozen lifestyle, sporting and motoring magazines including Country Life, Time Out, Golf Monthly and Feng Shui for Modern Living. The weekday FT will benefit from a poster campaign in the six cities targeted by the bus-back advertising. This will include a presence at 100 London Tube stations. The Financial Times' UK and Ireland sales manager Jeremy Baulf said: "Adding bus-backs, the internet and lifestyle magazines to more established FT advertising media shows how we are constantly looking at ways of reaching new audiences for the Weekend FT." {{CTN }}