Reckitt Benckiser is offering consumers the chance to get down and dirty with model Nell McAndrew as part of its celebrity spring clean campaign.
As well as in-store product demonstrations in more than 600 shops, leaflets will promote the competition offering a spring clean from Nell and a team of professional cleaners as first prize.
The initiative, which kicks off today (February 5) and runs until April, forms part of a £12m marketing campaign across Reckitt Benckiser’s core surface care brands this year, including Mr Sheen, Windolene, Harpic and Cillit Bang. Brand manager Amanda Walker said: “There is a clear opportunity for retailers to maximise profits by cross-selling products to offer a cleaning solution for every aspect of the spring clean.”