The first business to business organic trading web site in Europe has been launched bringing food suppliers and manufacturers together at www.tradeorganex.com. The site was developed to meet a projected 30% increase in demand for organic produce in the convenience sector by 2003. Potential trade customers can register at the web site and order over the phone. Trading will get under way in October. By then an online live database of dairy produce, meat, fruit, and vegetables, grain and other raw materials will list availability and price as well as details of certification. Trade Organex md Fergal O'Mullane has worked in the organic food industry for six years. He said: "UK consumer demand puts a growing emphasis on convenience and further processed foods. "Trade Organex bridges the gap between the small organic supplier and the large manufacturer to provide an independently audited and fully traceable supply of organic ingredients." The massive growth in organic foods in the last couple of years means that the market is now worth £540m and accounts for between 1%-2% of the total food market. l Net exchanges, see Clicks not Bricks this week, p28 {{NEWS }}