Details of the changes are still being finalised, but the information on packs is likely to be more comprehensive than that currently featured on any other UK retailer’s products, said a source close to the company.
The plans are part of a new focus on quality as Netto benchmarks its products against the multiples’ standard own label lines rather than their value ranges, said Netto UK managing director Claus Wædeled. After years of taking on small stores in poor locations, Netto was now focusing on opening larger stores with better access and parking, and was aiming to open some 20-25 new stores a year for the foreseeable future, he told The Grocer this week.
At least half of the smaller Safeway stores Morrisons has put on the market would fit Netto’s profile, he added.
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