Vitamin experts Vitz claims to have launched Ireland’s first liquid slimmer’s drink Vitz Firm.

The low calorie sugar-free juice drink contains a host of vitamins and plus chromium - which tests have shown to metabolise fat and reduce sugar cravings.

Other drinks in the Vitz range are Multi, Boost and Cure, and available in Spar, Londis, Mace, Centra, SuperValu and selected newsagents.