Four major Continental sweets companies have joined forces in the UK to create a confectionery sales business called World of Sweets.
The new company brings together Astra Sweets, Hitschler, Lonka and Bon Bon Napoleon, headed up by former Ferrero general sales manager Declan Macnamee.
Sales and marketing is now handled centrally from a new team based in Loughborough, next to the company's central distribution facility. The group is targeting supermarkets and c-store multiples, said Macnamee. "This should give the companies a far more focused UK presence. For some time, these manufacturers have wanted to engage in direct conversations with trading partners from all trade channels in order to develop branded and private label portfolios.
"We offer jelly, mallow, dextrose, lollies, chews, gum, fudge and sugar boilings either in bulk or pre-pack for both standard and seasonal ranges."

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