Classic food brands will be star attractions of a new retail concept from British American Tobacco (BAT) owned Trans Urban Trading. Outlets are due to open in Europe late next year. Each shop is expected have three or four different areas, including food possibly a coffee bar. Andrew George-Perutz, senior manager at BAT's licensing unit WIC, said "If we stock cornflakes, they'll be Kellogg's ­ the original. If ketchup, it will be Heinz." The concept includes products featuring BAT's cigarette branding including Lucky Strike. George-Perutz denied the stores were a way of getting round tobacco advertising regulations, saying the brand would appear on less than a quarter of products. "We're just increasing the brand's earning potential in the same way Richard Branson does with Virgin," he added. {{NEWS }}