Farming campaign group GB Choice has launched a country of origin labelling scheme based on ticks coloured in the UK's national flags. The scheme, designed to eliminate confusion among consumers over the provenance of food and drink, was unveiled last week with the launch of a British tick carrying the colours of the Union Jack. A Welsh tick is to be launched on 12 September, with English and Scottish ticks due by the end of the year. A Northern Ireland tick is planned for next summer. Jeremy Edwards, GB Choice co-ordinator, said only UK products would be eligible to carry the ticks. "Our scheme allows consumers to make an informed choice about where their food comes from," he said. GB Choice aims to get 5,000 farmers and two big supermarkets on board the scheme in the first year.