New varieties of American raspberries with enhanced flavour are to be developed by a new partnership.

BerryWorld, one of the industry’s major distributors, has teamed up with UK grower Edward Vinson, the Hall Hunter Partnership, and US breeder Harry Swarz to form BerryWorld Plus. The venture is the latest in a series of links between marketers and breeders to develop exclusive new fruit for the multiples.

The plan initially is to develop US strains in the UK, but there are also plans to introduce them to Spain to achieve a longer season. The first varieties are already being tested and will be evaluated next year.