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Coca-Cola branded cosmetics feature in a new collection of international beauty products launched at Boots.
Pernod Ricard says its Malibu-branded 'pop up' TV show could spearhead a new form of advertising. 'Malibu presents Boom TV' debuted on 4Music and KISSTV last week. It will run for 12 weeks and aims to showcase the brand's Caribbean...
Diageo GB is hoping to double off-trade sales for its luxury spirit brands in the next three years to £62m by capitalising on the cocktails-at-home trend. A 43-strong team has been created to push its Reserve Brands Group portfolio, which...
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You won’t miss it when you give it; but patients could miss it if you don’t.
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