Newcastle Brown Ale is linking up with the Newcastle Evening Chronicle as the sponsor of its sports pages.

'The One and Only' creative places the ale alongside quirky quotes spouted by sports pundits. The ad will feature gaffes from the likes of Terry ­Venables and Sam ­Torrance, with the strap­line: ­"Newcastle Brown Ale: Speaks for itself. Thankfully."

Craig Clarkson, head of customer marketing for Scottish & Newcastle UK, said: "The sports pages of the Newcastle Evening ­Chronicle, Tyneside's favourite local paper, provide the perfect platform to reinforce the down-to-earth appeal of Newcastle Brown Ale."