Newstrade groups are working on a new magazine charter tackling issues including wastage and improving supply chain transparency.
The Periodical Publishers Association has announced that it has joined forces with The National Federation of Retail Newsagents and other retail groups on the project.
According to PPA chief executive Ian Locks, the "revolutionary" charter would have "real teeth" to address core issues and should hold wholesalers to account for poor performance.
The organisations creating the pact also want an industry ombudsman to oversee its implementation.
The work dovetails with the NFRN's calls for a new code of practice to cover newspaper and magazine distribution.
Proposals for a new magazine charter have been incorporated into the PPA's submission to the Office of Fair Trading's investigation into newspaper and magazine distribution. However, the PPA said a code should be implemented with or without the backing of the OFT.
Separately, the government has backed industry self-regulation when it comes to how retailers display 'lads mags' on shelves. The parliamentary under-secretary of state for culture, media and sport, Shaun Woodward, said self-regulation of the issue was "always preferable to regulation".?