Whitby Seafood has agreed a tie-up with the NHS to promote the benefits of omega-3.

The NHS will be stressing the importance of omega-3 in baby health as part of its online You & Your Baby advice. Money-off vouchers for Whitby products will also be appearing in You & Your Family magazine, with supporting banners on the website.

The marketing push follows the launch earlier this month of Whitby's new breaded cod and haddock fillet range. The skinless and boneless range is the latest move by the company to expand sales and recognition of the Whitby name following new listings for its brands in Asda, Tesco, Sainsbury's, Booths and Nisa last year.

It has also kicked off its Whitby World Cup campaign this month. Under the promotion, caterers receive special cups that can be used to serve Whitby scampi to customers.