Alldays has appointed Sally Nichols director of marketing. Nichols, 43, will report to Alldays' commercial director David Cheyne. She will have overall responsibility for the company's marketing strategy, including macro and micro space planning, and will have a wider management input as a member of the executive committee. Nichols' background is in marketing, buying and general management within retail and manufacturing. industries. Cheyne said: "Sally is a valuable addition to the company. The wealth of experience that she brings to her new role is second to none." {{PEOPLE MOVES }}