Virgin Drinks' new web site for stimulant drink Virgin dt:nt offers a tongue in cheek approach to its target audience, 18 to 24-year-olds. The interactive site, which features the TV ads' geezer' Nicky Crowe, covers six day and night experiences' and gives tips on pulling, avoiding work and blagging entry into top venues. There are also games, postcards and a messaging service. The idea is for the target consumer to choose an occasion to drink Virgin dt:nt depending on mood. {{MARKETING - P&P }}