Night Nurse will be playing its namesake reggae song again this winter in a £1.2m burst of radio advertising. GlaxoSmithKline, which makes the night-time cold remedy, said the move built on the success of last year's TV commercial of the same theme. It said the 30-second ad had the highest prompted recall among consumers, according to an OTC Bulletin/ Taylor Nelson Sofres Omnimas Survey carried out in February. Two fortnight bursts of the radio version are scheduled to hit the airwaves on 14 stations nationwide between December 10-23 and December 3-January 13. The radio campaign coincides with a four-week programme of PharmaSite advertising nationally and the launch of a cold and flu training programme for pharmacists. {{P&P }}