from Paul Foulkes-Arellano, MD, Wren & Rowe

Sir; In the holiday period there were a number of high profile failures: Unwins and Golden Wonder among them. Head offices are being closed and marketing teams are being sacrificed right across the industry. However, it is not all doom and gloom.
I think the biggest successes of the next three years may well come from start-ups that begin this year with a straightforward business model based on shopper insight rather than feeding production lines.
I feel fairly confident in predicting that there will be more success stories along the lines of juice and smoothies maker Innocent over the coming years, as savvy and creative entrepreneurs respond to today’s challenges .
Many companies are hampered by old-fashioned business models and need to get much closer to shoppers. There are a lot of very nimble and bright operators who will be making waves this year.
If tired old brands are going to compete they need to keep an eye on these agile brands, unhampered