Tobacco company Gallaher is to support a National Association of Village Shops campaign to raise awareness of the value of village shops. Gallaher is to fund a run of 20,000 You're lucky! You've still got your village shop' leaflets. Some 35,000 leaflets extolling the village shop as the fifth emergency service' have already been distributed. NAVS says a village shop keeps the area's house prices up by 20% and helps reduce daytime crime. {{NEWS }}