>> Understanding home entertainment

Of all the non-food categories tracked by Information Resources, home entertainment is the one enjoying the fastest year-on-year growth in the multiples. Computer games stand out, with stellar growth albeit from a relatively low sales base (only housewares put in a better performance in the 52-week period under review). The only area of the home entertainment category to slip backwards during the period was blank video and DVD, compared with the 28% growth seen on pre-recorded products.