The Fabulous Bakin' Boys has appointed a new sales controller to deliver its plan for three-fold growth within the next three years.
Richard Davies will bring 20 years of experience in foodservice sales and marketing to the role. He was previously the commercial sales manager responsible for end user business units at RHM Foodservice and also worked at Quaker Foodservice and the Mars Group.
Davies will be responsible for a 14-strong sales team to service its customer base across convenience and foodservice channels.
"The Fabulous Bakin' Boys will give me the freedom to experiment within the sales area, the autonomy and the flexibility to get stuck in," said Davies.
He plans to remodel the sales operation, consolidate the customer base and launch the next phase of development, which offers customers a "specialist snackin' solution".